Mastering Product Hunt & Reddit for Customer Acquisition

If you are building a digital product and struggle with finding a playbook for customer acquisition, this workshop is for you.

Son Le Thanh (Son)
2 min readOct 30, 2024

In this workshop, we will learn some tactics with acquiring customers from popular online communities for indie hackers (Product Hunt & Reddit) from a serial builder from Bangalore.

Welcome to the online workshop “Mastering Product Hunt & Reddit for Customer Acquisition” shared by Vatsal Sanghvi — founder of 1811 Labs in Bangalore.

Here is the outline of the workshop.

Part 1: Product Hunt Launch Strategy

  • What is Product Hunt?
    • Daily leaderboard for new products
    • Community of early adopters & tech enthusiasts
  • Why Launch?
    • Instant exposure to quality audience
    • Social proof & credibility
    • Early user acquisition
    • Feedback from tech community
  • Launch Tactics:
    • Optimal timing & scheduling
    • Assets preparation
    • Hunter selection
    • Community engagement tips
    • Post-launch management
  • Launch Outcomes
    • Setting Expectations
    • Expected Outcomes

Part 2: Reddit Marketing Deep Dive

  • Platform Understanding:
    • Reddit’s unique…

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Son Le Thanh (Son)

I am a geek, my background was in software development but I enjoyed building community and creating useful content. I am the father of two boys.